Scottvoight's NASCAR Blog

February 20, 2011

NASCAR Getting in touch with a younger generation of fans

Filed under: NASCAR Articles — Scott Voight @ 1:01 pm

NASCAR is concerned with the falling fan numbers in the 18-35year old demographic. There are several things they can do to improve these demographics. The first is to get rid of the old out of touch announcers calling races, the fans that like these guys are older than the concerned demographic. Darrel Waltrip, Larry Mcreynolds, Rusty Wallace and Brad Daugherty are just boring. Bring in some excitement someone younger. Some possibilities are Nationwide drivers who are articulate and look and appeal to the younger generation. Trevor Bayne (if he is not running the whole Sprint Cup schedule), Michael Annett, Colin Braun or Parker Kligerman are all candidates. NASCAR could even use one of them on pit road.
Another way to attract younger fans is to use social media as a vehicle. Television only covers the main players during a race, and racing radios offers the ability to listen to your favorite drivers. I think if the public relations representatives put their knowledge to work these ideas can be melded into a social experience, for those who cannot get to the track. Have audio tracked to their face book pages or through U-tube. Twitter updates can be sent by these reps throughout the race about what their driver is doing and saying. PR reps can become their team’s private announcers. NASCAR can have 43 races simultaneously broadcast. Individual teams should hold and conduct interviews with their drivers and fans on face book. These are but a few ideas I have in mind. For more ideas Contact Voight Motorsports Management.


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